Why Businesses Need Mobile Application Development

Look into why mobile application development has become almost indispensable for the businesses to be more effective
"Put your best people on mobile", so said Google's Chieftain Eric Schmidt and furthered the already well proclaimed might of the trillion dollar mobile industry. Mobile industry is burgeoning in numbers like never before and analysts are touting it as the industry of the decade. Moreover technology is at the top of its game, striking one shot of advancement after another with élan.
Mobile application development is penetrating every aspect of individual life with almost 5.8 billion subscribers across the globe. As per renowned author and mobile industry expert Tomi T Ahonen, almost 75% of the world's population has an active mobile phone subscription and it is 4.5 times higher than that of PCs and/or landline phones. Mobile application development gave mobile phones the ability to do more. This ability is furthered to newer levels of creativeness via iPhone application development and Android application development, turning mobile phones into smartphones.
From aiding you in shopping for groceries to paying your bills, a mobile can cater to almost any of your needs. Businesses have realized the potential that mobile application development holds for them. Having a well thought out mobile strategy is a burning issue for every business bigshot as the need to harness the potential of mobile apps is increasingly gaining significance. A application accords your business a competitive edge that might be missing otherwise. A flawless app goes a long way in enhancing the user experience.
A mobile applications is a great way of letting the user stay connected with you and your product round the clock. The best part about mobile app development is that it gives you the scope of being creative with how you want to connect with your potential or current consumer. You can develop the mobile app as per your requirement. You can have a location-based app if your target consumer is location-specific. You can make apps for entertainment, for facilitating a task or a business problem and much more.
The mobile app can be tweaked around and upscaled as the business requirement changes. The number of consumers which can be accessed via a mobile is huge. The number of people using a mobile phone today is mind boggling (check out above given stats). With a mobile app you can access a reservoir of consumers for whom, mobile devices encompass their world.
Mobile technology is more awesome than ever before and is continuing to take great strides. Mobile platforms such as Google's Android and recently updated Apple's iOS5.0 are highly progressive and giving a whole new direction to mobile application development. You can choose the technology as per your business infrastructure and need.